If you want to know the secret of getting your website at the top of search engines like Google, you don’t have to wait any more. Here we are, Search engine optimization (SEO) is the answer.
The entire workshop is hands-on to demonstrate real situations and practice of your own problems, and also self-evaluations of each participant so we are sure you understand everything.
Workshop Benefits and Highlights:
- Learn SEO Essentials and basics
- Extensive SEO keyword overview.
- Optimize each and every page of your website including: Meta Tag, H1, Image Tag, Content Optimization, URL Structure, Internal Link Structure & much more!
- Best Practices for Technical SEO Implementation.
- Build High Quality Relevant Links and Establish a “Trust Factor”.
- SEO website review of each participant.
- Create and Manage corporate capacity websites and their online promotion.
- Integration of Social networking technologies in your website for better user penetration.
Target audience for the workshop are any website owners, web developers, marketing professionals, entrepreneurs and businesses of all sizes.
Students from all the streams can attend this workshop.
2 Days [8 Hours/Day]
This is a basic level workshop with no prerequisites.
The main concept to be covered in this workshop:
- What is Search Engine Optimization?
- How Search Engines Work
- Organic Versus Paid Search
- Anatomy of a Search Results Page
- Why Apply SEO to Your Website
- Implement SEOBenefits of SEO
- Examining a Stress Free System of doing SEO
- Google Trends
- Making Your Content Effective
- The New World of Web Content
- Google and Bing Webmaster Tools
- Linking Strategies Through External and Internal Linking
- Basic Key Concepts: Authority, Relevancy and Page rank
- Comparison of Various Links
- External Linking Strategies
- Internal Linking
- How to Stay Out of Trouble with the Search Engines
- Tips For Increasing Your Chances For Popular Posts
- Understanding the Value of Trackbacks